BCC is putting an effort into film and media production in order to convey its Christian message. BCC has had its own TV channel for more than seven years, but both BCC and BrunstadTV aim to keep pace with professional developments in the digital world that provide great opportunities to spread the Christian message to even more people.
By Johanne Reiersrud – Photos courtesy of BrunstadTV
These are busy days at BrunstadTV`s offices at Ryen in Oslo. Approximately 20 staff members are here on a day-to-day basis, of whom the overwhelming majority are under 30 years old. They have recently completed a two-day creative workshop to come up with new ideas and plans for work in the future.

BrunstadTV hosts biannual creative workshops, with professional updates and development of new ideas and concepts on the agenda. Photo: BCC
Keeping up with trends in the media industry
“The general trend in communication and content transmission is that more and more content is created as film, in particular shorts. If we are to reach more people with our message, we have to produce digital content which is tailored to different target groups. With this in mind, BrunstadTV wishes to use platforms like YouTube and net-TV more actively.”
Collaboration
This new focus is a collaboration between BrunstadTV, the missions initiative Active Christianity, and BCC`s communications branch. One of the stated goals of the workshop was to land on new ideas for collaboration, for example that BCC`s net-based mission pages could benefit from BrunstadTV`s competence. Another goal is for concepts to be internationally relevant and capable of translation in multiple languages and for different target groups.
Read more: “Active Christianity” mission initiative reaching more people
Four task groups sat together during the workshop and cultivated suggestions which were presented for everyone on the final day. Elise Schøll related that several concrete ideas for content and suitable formats for different platforms resulted from these brainstorming sessions.